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31 MARCH 2021 · · 1 MIN

When live theatre moved online

When live theatre moved online
In spring 2021, with theatres still mostly closed, I shared a small promo note about an online event from Zendesk and Pop-Up Magazine Productions. It was a free, virtual, one-off evening of stories about technology, human connection, and customer service.

I am keeping the note here in its lighter form because it is a useful reminder of how recent the empty-stage years are. The original line was something like: 2020 took away in-person theatre. Sometimes that is just showbiz. Bring your own popcorn and we will see you on the call.

Why a fluffy promo is worth archiving

It is easy to forget how much of public life moved online for a long stretch. Theatres pivoted to streamed shows. Conferences pivoted to webinars. The audience pivoted to crisps in a kitchen, and a screen on a kitchen table. None of that was as good as the real thing. All of it was a small bit of cleverness that kept some part of the cultural muscle moving.

When I look back at posts like this one, the bit that lands now is not the event. It is the cheerful tone we all adopted to make a virtual evening sound special. We were rooting for ourselves. That was the right thing to do at the time and it deserves a kind note now.

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